13
January

How to reach out to your target audience through email design

There are so many different approaches to email marketing that it can be tough to find the right strategy, and to hold your nerve and stick to it. Whatever approach you choose to go with, there are some points of best practice that you should always keep in mind – such as ensuring that you…

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23
December

The importance of interactive branding in corporate emails

The importance of interactive branding in corporate emails So many businesses take the wrong approach to corporate emails, failing to see the wealth of opportunities that each email they send represents. If an email contains a logo and a link to the company’s website, the job is done – right? Not exactly, as there is…

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09
December

Christmas marketing campaigns: How to make them effective

When it comes to marketing campaigns at Christmas, there’s a danger of your voice being lost amongst the crowd. Appropriately for the season, consumers can easily succumb to advertising ‘snow-blindness’, where they are so swamped with dedicated festive marketing messages that they are unable to distinguish one from the others. How to shout louder than…

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10
November

Improve click-through rates with a professional email signature

At least 91 percent of consumers check their emails every day, research by Litmus tells us. We simply can’t afford to ignore the statistics, neither can we afford to send out emails that are likely to be ignored. Like all advertising portals, the more professional, striking and attention-grabbing the content and design, the higher the…

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26
October

Email marketing trends forecast for 2016

Email marketing trends forecast for 2016 Dare we say it? 2016 is just round the corner and the savviest of marketers are looking forward to the marketing trends forecast to take the digital world by storm in the New Year. With the rise of mobile reliance, the surge in video marketing and email designs generally…

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12
October

How upgraded email signatures can help your company look more professional

Believe it or not, your email signature can make more of an impression on the recipient than the actual contents of your email. Why is it so important? It’s an indicator of so many things, from your corporate image and the consistency of the service you provide, to your professionalism and credibility. The basics –…

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28
September

Four reasons it makes sense to link to social media to email signatures

Many businesses are missing out on crucial sales and marketing opportunities every time they send an email. A key example of this is not having links to social media in your email signature. It’s so easy to do, takes up only the space of a few icons (which also look very professional) and once it’s…

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14
September

Reasons emails end up in junk folders – and how to prevent it

Sending emails that end up in recipients’ junk folders is not just irritating, it’s outright infuriating. What’s more, unreliable email deliverability can cost companies dearly. In order to get the most out of any email marketing campaign, the emails need to be optimised so they won’t end up as unseen recluses in somebody’s junk folder!…

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31
August

Generating business through email signature design

Being quick, instant, efficient and free, emails are by far the most common and popular way for businesses to communicate, both internally and externally. Email marketing has long been regarded as an efficient and effective way to nurture company growth. However, like with every form of marketing, emails sent for commercial gain need to be…

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20
August

Why your email signatures should include interactive ad banners

Why every email sent for marketing purposes should include interactive ad banners In the digital age we’re all guilty of flippantly flicking through online content without really noticing the substance. From dismissively tapping from site to site, to reading headlines and nothing much besides, the information-era has meant that many of us can stand accused…

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08
August

How to optimise email signatures for mobile devices

How can you optimise emails for mobile devices?  Did you know that approximately 25% of all emails are sent from mobile devices? And if people are sending emails on the go, they are certainly reading them when on the go as well. The trend for conducting business operations from mobile devices, such as sending emails,…

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28
July

Reasons companies are not getting the most from email signatures

Did you know the average employee sends in the surplus of 50 emails a day? Despite the growth of other forms of communication such as social media, email continues to dominate corporate communication. In fact according to a survey compiled by Ragan Communications and Newsweaver, email continues to grow as the foremost method of company…

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21
July

The importance of your emails

For most people in business, email is the one form of communication they use more than any other. In fact, they use email more than they do anything else during the course of a working day and according to our research, the average person sends around 60 a day including from their mobile devices. Amazingly,…

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14
July

Get more people buying what you’re selling

Whether you like it or not, the internet has a massive role to play in whether your business is a success or not. It is for most businesses, their shop window but unfortunately, many businesses still hire website designers thinking that they will solve all of their problems however, the clue is in the title….

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07
July

How we are helping Estate Agents win more business

As you can see from our website, we help lots of businesses look more professional by centrally managing their email signatures and producing stunning email stationery but recently none more so than Estate Agents. If you’re an Estate Agent, whether you like it or not, you are in the lead generating business. With so much…

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30
June

Your Email signatures in office 365

Guest post by Niel Marais of TechRelate Growth Mail works beautifully on Microsoft Office 365 and if you have decided to take advantage of their email signature and email branding service, you now need to work out how to get it set up – and with a little bit of technical know-how this is easy. There…

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23
June

Capitalise on your corporate email signatures

Corporate email signatures are one of the most overlooked tools of commercial marketing. When used effectively, email signatures can be a potent generator of business and company growth? Despite the capabilities of professional and effective email signatures, a phenomenal amount of businesses are failing to reach beyond the mundane, outdated and ineffectual ‘name, phone number,…

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15
June

Five Facts you need to know about Email

1. Emails outnumber Facebook posts, Tweets, Google searches and Internet page views by a factor of four. 2. Email traffic is the highest quality traffic that exists, because it’s built on relationships. That’s far more powerful than anything you can do with Pay per Click, SEO or Social Media. 100 email addresses are far more…

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08
June

6 Great ways to leverage your email signature

Using your email signature for marketing is probably one of the easiest ways to drive business. The average person emails over 60 times daily, which is about 20,000 times a year and they are sent from a mix of PC’s, Tablets and in fact around 21% are sent from mobile phones whilst in the toilet!…

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